The challenge
Where the revenue picture breaks down.
Manufacturing and processing businesses typically run three revenue streams at once — distributor, direct and repeat-order — each with different pricing structures, volume commitments and margin profiles. When the CRM tracks one version of volume and the ERP tracks another, the governed definition of margin disappears. Pricing decisions get made on incomplete data, distributor scorecards are built by hand, and repeat-order forecasting is guesswork dressed as planning.
The layer
How Pomodor applies here.
Pomodor builds the intelligence layer that unifies all three channels from enquiry to invoice. We connect the CRM pipeline to ERP order and dispatch records and establish one governed definition of volume, price and margin — the definition that tiered pricing, volume rebates and channel conflict all get judged against. When a distributor's blended margin drifts below the direct channel's, or a rebate threshold is about to trigger, the commercial team sees it that week, not in the quarterly reconciliation. And repeat-order forecasting stops being guesswork, because it is built on the dispatch history the ERP already holds — seasonality included.
What we typically deliver
Channel revenue reconciliation across distributor, direct and repeat-order streams
Single governed definition of price and margin across CRM and ERP
Repeat-order forecasting built on historical order and dispatch data
Distributor scorecards automated from CRM and ERP records
Volume and pricing governance with audit trail on every change
Ready to build this?